1968: The Beginning-Our Original Company
PAJA was established in 1968 by Peter Allatt and Jennifer Allatt
under the name of 'Boat Windows'. This small company was located in Advantage
Road, Highett with the purpose of servicing the boating industry with the
manufacturing of boat windows and windscreens. 'Boat Windows' continued for 16
years. During this time a demand became apparent for 'bubble windows' and the
early forms of sunroofs, which were constructed with aluminium frames and
acrylic glazing.
1984: Expansion
The 'Boat Windows' company was sold, and PAJA International Sales
Pty. Ltd. was established, to concentrate all efforts on the supply and sale of
sunroofs and additional aftermarket accessories. PAJA established a sunroof
import program sourcing product from U.S.A., South Africa and United Kingdom, to
support sales in a rapidly expanding market. Sunroof sales increased beyond
expectations, allowing PAJA to now safely claim to have been the largest
distributor, with the largest range of sunroofs in Australasia.
1990: New Market
PAJA Automotive was established, as a separate division to PAJA
International Sales, with the aim of distributing automotive 'hardparts'
components. To fulfill this aim PAJA purchased 'The Carparts Co.' and set about
establishing the 'Roadsafe' product brand and distributorship of 'Camelot'
steering & suspension components. This programme was accepted with such
enthusiasm by the automotive aftermarket that after just three years PAJA had
expanded the range of products to have one of the most comprehensive in
Australia, with the inclusion of driveshafts, disc brake pads, water pumps and
belts. PAJA continued with this programme for 4 years. In 1994 it was decided to
dispose of the 'hardparts' range and focus on other areas of sales.
1996: Further Expansion
In late 1995 PAJA was approached by TRW with the wish that PAJA
would carry out distribution of TRW components. In March 1996, PAJA entered into
a partnership with TRW Steering & Suspension Australia Ltd. for the
wholesale distributorship of TRW's full range of steering & suspension
components in the Australasian Aftermarket.
1996 also saw PAJA achieve
accreditation to ISO9002, and become a Quality Endorsed Company.
1998: Growth
December 1998 saw TRW wishing to no longer participate in the
aftermarket and concentrate their full efforts and resources on OE contracts.
With the demise of TRW Steering & Suspension Australia Ltd. from aftermarket
supply, PAJA established the 'O.E.M. Products' range of steering &
suspension components.
In an effort to ensure a premium aftermarket range
was also still available, PAJA pursued importation of Japanese manufactured
'555' product.
With the O.E.M. Products and '555' ranging complimenting
the existing range of TRW components PAJA's reputation as a steering &
suspension specialist was established, with Australia's largest range of
steering & suspension components.
2006: Paja Sold
At the start of 2006 Jennifer Allatt decided she wanted to
Semi retire, as a result Paja was sold to Roadsafe, Paja's oringinal steering
and suspension range.
2007: Avenger 4x4 Australia
Avenger 4x4 Australia was stared to distribute Avenger 4x4
Accessories and AvengerTop Canopies which are increasingly becoming
recognised brands in the 4x4 market. | 
